Top 10 Greenwash Alerts

1. Fluffy language - Words or terms with no clear meaning, eg “eco-friendly”.
2. Green products v dirty company - Such as efficient light bulbs made in a polluting factory.
3. Suggestive pictures - Images that indicate a (unjustified) green impact, eg flowers blooming from an exhaust pipe.
4. Irrelevant claims - Emphasising one tiny green attribute when everything else is ungreen.
5. Best in class? - Declaring you are slightly greener than the rest, even if the rest are pretty terrible.
6. Just not credible - “Eco-friendly” cigarettes, anyone? “Greening” a potentially dangerous item doesn’t make it safe.
7. Gobbledygook - Jargon and information that only a scientist could check or understand.
8. Imaginary friends - A “label” that looks like third-party endorsement… except it’s made up.
9. No proof - It could be right, but where’s the evidence?
10. Outright lying- Totally fabricated claims or data.

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