Improve UK air Quality - Emissions Equality

Volvo have launched a campaign to make people more aware of the dangers that car emissions pose to our health.

Did you know that as many as 50,000 people a year are dying prematurely due to toxic air emissions, linked to fossil fuel combustion? That's more than 20 times the number that die in road accidents in the UK each year! [source: Environmental Audit Select Committee]

The most dangerous of these emissions NOx, Hydrocarbons and Particulates. But together, we'll call them "Nasties". Watch this animation to see the Nasties in action.

Find out more about the Fight for Your Right To Clean Air at www.facebook.com/insidevolvouk and join the debate at www.twitter.com/insidevolvouk

Cutting 10% of Emissions in 2010

Sorven Media Ltd has signed up to 10:10 - an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.

By signing up to 10:10 you commit to support the national drive to reduce Britain’s emissions steeply in 2010. That means urging your staff, suppliers and customers to sign up to cut their own emissions by 10%, helping to distribute our tags, and doing everything you can to reduce your own operational emissions

HOW CAN THE UK CUT 10%?

1 Fly less, holiday more -  Have a more responsible holiday and swap plane for train, holiday nearer to home and take fewer but longer trips – same tanning time, dramatically less climate change emissions. Never fly or only one return flight a year?

2 Save 10% on heating - Turn down your thermostat, turn off radiators in hallways and more jumpers all round. Then apply for a grant to insulate your loft & walls. Use your bill to see whether you cut 10% in 2010 and tick if you succeeded. Don’t use gas or oil?

3 Save 10% on electricity - Save energy and big cash by changing lightbulbs, replacing old fridges & freezers and always turning stuff off. Use your bill to compare 2009 usage to 2010. Produce your own electricity from solar or wind?

4 Drive less - Leave your car at home one day a week. Walk, cycle or take public transport. Join a car-club rather than owning your own and share your ride to work with a colleague or two. No car?

5 Eat better - Local, in-season fruit & veg produce the least emissions – and the less processed the better. Have one meat-free day per week – but don’t replace with just-as-bad cheese. Don’t eat meat or dairy?

6 Buy good stuff - Less stuff made = less emissions = less climate damage. So buy high-quality things that last, repair broken stuff rather than chucking, buy & sell second-hand and borrow your neighbour’s mower. Never buy new? Really?

7 Dump less - Avoid excess packaging and buying pointless stuff that goes straight in the bin, recycle everything possible and compost your food waste. No garden or scared of worms? Let you off the composting.

8 Don’t waste food… - The average British family throws away £50 worth of food every month. So don’t buy or cook more than you need and eat up those tasty leftovers. With a smile on your face. Never ever waste a drop or morsel?

9 … or water - Your tap water uses lots of energy – and then heating it in your home uses loads more – so take showers rather than baths, be careful when watering plants and only run full dishwashers & washing machines. Don’t use water? What, you’re an alien?

10 Feel happier - It’s Dec 2010… you’re healthier for walking & cycling, you’ve made new friends from swapping stuff & car-pooling, you’ve saved a big chunk of cash… and you know that you’re part of the global effort to prevent castastrophic climate change.